Understanding TikTok Algorithms in 2025

FlowCree Team
2025-01-15•5 min read

The Evolution of the For You Page

TikTok's specific algorithm has evolved significantly over the last few years. While user interaction (likes, comments, shares) remains crucial, the system now places heavier emphasis on:

  1. Watch Time: Percentage of the video watched.
  2. Completion Rate: Whether users finish the video.
  3. Rewatch Rate: How many times a user loops the video.

How to Hook Your Audience

The first 3 seconds are critical. Use a strong visual hook or a compelling question to stop the scroll.

"The secret to virality is not just quality, but retention."

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Understanding TikTok Algorithms in 2025 - FlowCree